E-mail Marketing

E-mail Marketing

 

How would you like to send high quality, target driven and specialised e-mail marketing campaigns that will reach your intended audience quickly and effectively?

When implemented correctly through opt-in subscribers, e-mail marketing can be an affordable and extremely effective route to market. Dependant on how you want to measure your success (by messages opened, click-through rates or conversion to sale), e-mail marketing can yield response rates that inspire.

Interactive SEO Agency offer you a complete service to support you in creating personalised marketing email letters whenever you want to get your message out there to prospective customers. We provide you with complete management over your distribution lists and subscribers, including a comprehensive reporting system that enables you to monitor your campaign activity.

 

Compared to direct mail campaigns, the costs involved with e-mail marketing are far lower and the opportunity to measure your results are much higher.

Interactive SEO Agency can create you a highly targeted e-mail marketing campaign that will reach the right audience and drive the right traffic to your website. Our in house team of designers have a proven record in creating high impact e-mail marketing campaigns that will instantly grab the attention of your future prospects.

 

Make the Most of Email Marketing: Tips and Strategies for Success

 

Email marketing is not as clear cut as it seems when you initially examine it. If you are engaging in a campaign, you may not be sure if your customers appreciate what you are sending or not. You may also wonder how to generate more business from your efforts. Keep in mind that it is important to work consistently on your campaign to ensure that it is benefiting your subscribers. These tips will help you do just that.

Make sure your subscribers know what to expect. Always tell them how many emails they will receive each week, and give them a general idea of what the content will be like. If they understand at the outset what your intentions are, you are much less likely to run into dissatisfied customers that do not appreciate how often (or how little!) you are sending out mail.

The design of your email is more important than you might think. Always include your logo, and make sure that the colors included are similar to what is on your website. This will help your subscribers associate the mailings with your products. It also helps them recognize the content as being from you week after week. Furthermore, make sure that you have a text-only version of your email. If the images are disabled on your customer’s email, they will still be able to peruse the content and decide if they want to see the pictures as well.

Personalizing emails doesn’t take a lot of time or effort, but it makes a big difference in how it is received. Make sure the subscriber’s name is at the top of the message; it is an added touch that shows you value each one of the people on your list. Also, be careful not to be too “wordy” in the body of your message. Most Internet users don’t have a lot of time; they want to get on, get what they need and then move on to the next task on their list. Condense what you are trying to say so that you only have a couple of paragraphs.

At the end of your message, ask your customers to contact you with any questions or concerns. You can direct them to one of your social media pages to leave a comment if you’d like, or simply encourage them to respond to the email itself. This will help increase the amount of interaction you are having with your subscribers, and it will give you an idea of how well-received your messages are.

Finally, do not make it hard for someone to unsubscribe from your list. If they can’t easily locate a way to opt-out, they are likely to report your email as spam. That could be the beginning of the end for your campaign, so don’t let it get that far.

Email marketing is an evolving process. It is important to constantly work at it in order to make your campaign better. Take the tips from this article and move forward toward your success!

 

For more information on our email marketing services or to book an appointment with one of our email marketing experts, please call 07552135698 or click here to get in touch >